Job Description

Gaylord Specialty Healthcare is a health system dedicated exclusively to medical rehabilitation. We provide inpatient and outpatient care for people at every point in their journey from illness or injury to the most advanced state of recovery they can achieve. 

Our Mission: To enhance health, maximize function, and transform lives. 

Our values: Integrity, Compassion, Accountability, Respect and Excellence. These values guide us in providing quality patient care and transforming the lives of our patients.

JOB SUMMARY: The Digital and Social Media Coordinator position manages the day-to-day activities of Gaylord’s internal digital communication, social media channels, and marketing efforts. The Coordinator develops relevant content topics, monitors engagement, and reports on effectiveness to enhance brand awareness and audience engagement.

Essential Duties and Responsibilities:

Social Media Management & Content Creation:

• Develop, publish, and manage compelling content (graphics, photos, videos, and written) that aligns with Gaylord’s mission and strategic priorities.
• Plan and execute paid social media campaigns, analyzing performance and optimizing for effectiveness.
• Monitor, respond to, and engage with followers across all platforms professionally and promptly.
• Monitor and make recommendations based on competitors’ social, advertising, and content strategy.

Video & Multimedia Production: 

• Capture and create video, photography, and print content as needed for marketing initiatives.
• Lead the development, production, and publishing of podcasts to expand Gaylord’s digital reach.
• Ensure consistency in brand voice and storytelling across all digital formats.

Internal Digital Communication: 

• Create content for internal digital communication, ensuring accuracy and alignment with organizational updates.
• Promote institutional messaging on digital communication boards on the main campus and off-site locations that are tailored to the location, service and audience. 

Cross-Platform Collaboration & Innovation:

• Work with internal departments and external partners to identify cross-promotional opportunities.
• Stay informed on social media trends, emerging platforms, and best practices to enhance digital engagement.
• Develop and maintain a content calendar for seamless coordination across digital platforms.

Exhibit ITISICARE Values:

• Innovation: Embracing creativity and new ideas to improve processes and outcomes.
• Teamwork: Collaborating effectively with others to achieve shared goals and objectives.
• Inclusion: Fostering an environment where everyone feels valued and supported.
• Safety: Prioritizing the well-being and security of patients, individuals and communities.
• Integrity: Acting with honesty and transparency in all interactions and decisions.
• Compassion: Showing empathy and kindness towards others, especially in challenging situations.
• Accountability: Taking responsibility for actions and outcomes, ensuring reliability and trust.
• Respect: Treating others with dignity and consideration, valuing their perspectives and contributions.
• Excellence: Striving for the highest quality in performance and achievements.

Qualifications:  

• Bachelor's degree in marketing, digital media, communications, or a related field.
• Three to five (3-5) years of experience in social media and website management systems, preferably in a healthcare or nonprofit organization.
• Demonstrated ability to create engaging content across multiple channels. Strong writing, editing, and proofreading skills. 
• Knowledge of CRMs (HubSpot, Salesforce, etc.) and social media management tools like Hootsuite, Buffer, and Buzz Sprout.
• Experience with social media advertising and analytics platforms like Facebook Ads Manager and Google Analytics.
• Proficient in Microsoft environment. Knowledge of Adobe Suite or video editing skills is a plus: keyboarding and mousing skills are required. 
• Certificates in social media or CRM programs such as HubSpot are favorably viewed.
• Occasional overtime may be required and travel within the state. 

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